Analysis of the impact of social campaign "Nemyslíš, zaplatíš!"

Thesis is devoted to analyzing the social impact of the campaign "Nemyslíš, zaplatíš!" Its objective is to evaluate the success of the campaign and its impact on drivers. The theoretical part contains information about social marketing, its differences and development. The practical part focuses on the Road Safety Department, Accident statistics and the campaign "Nemyslíš, zaplatíš!" The thesis also includes its own survey